Friday, February 27, 2009

Final Press Release 4

For Immediate Release
Mar. 5, 2009
Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321

Healthy Girls Become Strong Women


LOGAN, Utah—Cache Valley Community Health Center, 550 E. 1400 N. will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents. BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits.

The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about how families can live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley, BodyWorks instructor. “I’m excited to be part of this and give back what I can to the community.”

BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.

For more information contact Lindsey Shipley or the Cache Valley Community Health Center at 435-752-7060.

Lindsey Shipley
BodyWorks Instructor
801-367-7005
shipshapefit@yahoo.com


LS:mf

-END-

Final Media Pitch

Email subject line: Investors teaching investors in Cache Valley


Brent Davis
Business Editor
Herald News and Journal
75 West 300 North
Logan, UT 84341

Investors Teaching Investors in Cache Valley
Education Mitigates Risk


Dear Brent Davis,

I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.

Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Please contact me for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.

Sincerely



Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876

Monday, February 23, 2009

Draft Press Release 4

For Immediate Release Feb. 23, 2009

Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321

Healthy Girls Become Strong Women


LOGAN, Utah—Cache Valley Community Health Center will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents.

BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about helping families live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley. “I’m excited to be part of this and give back what I can to the community.”

BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.

For more information contact Lindsey Shipley or sign up at the Cache Valley Community Health Center


Lindsey Shipley
801-367-7005
shipshapefit@yahoo.com

Friday, February 20, 2009

Draft Media Pitch

Email subject line: Investors teaching investors in Cache Valley


Ed Bus
Business Editor
Herald News and Journal
Logan, UT 84341

Investors Teaching Investors in Cache Valley
Education Mitigates Risk


Dear Ed Bus,

I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.

Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Please contact me with for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.

Sincerely



Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876

Wednesday, February 18, 2009

Facebook

It's laughable the way Facebook is trying to back pedal out of their Terms of Service changes. They tried to sneak in a clause that would essentially give Facebook the rights to anything put on the site by users, indefinitely. That means they would have, for free, huge amounts of information about 175 million people. Some have stipulated that the information would be used to sell to marketers and advertisers. "It's not about them owning your content," said Ben Kunz, director of strategic planning for digital media consultancy Mediassociates. "They don't want to own your baby pictures. The most valuable thing they're creating is information about potential customers" that could be sold to marketers, he notes (www.moneycentral.msn.com). Facebook tried the same thing in 2007 by trying to share users information with advertisers. New Facebook groups have been created to protest this move and one has over 95,000 users in the group. I can't imagine what was said in the meeting where they decided to go forward with this idea that convinced the owners (or whoever made this decision) that it would be beneficial. They should have seen this type of public reaction coming a mile away; but to their detriment they did not.

Friday, February 13, 2009

Final Press Release 3: Cause Promotion

For Immediate Release Feb. 6, 2009

President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com

Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk

Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.

CVAIA freely provides education to any wanting to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.

The CVAIA organization creates opportunities for those involved and provides a network of investors with unified values who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Visit www.cvaia.com for more information

Matthew Frandsen
Public Relations Director


-END-

Tuesday, February 10, 2009

Digg.com

Digg.com announced that users of their site have been using the comment boards as tools to distribute VideoPlay adware. The process is brief, users leave links in comments they've made that invite others to view videos, and when those links are clicked on by others they are redirected to a site and asked to download a codec to see the video. The codec then runs the VideoPlay adware which is a fake virus scan. On top of that the codec corrupts operations of the computer to convince people that their computers do, in fact, have viruses which will be removed once they pay for the adware. Crazy, I know. The real purpose of this post is not just to let people know that smart people on the internet are tricking us out of our money, but also to point out that Digg.com is in a tight spot by no fault of their own. Regardless of where the problem came from they took responsibility for it and are trying to stop others from being scammed. That is good business, and it earned them a plug on my blog, I bet they are excited. If more businesses took responsibility when things go wrong instead of hide it or blame others (Enron, Exxon, etc.) then people might not look at big corporations with such disgust. But big corporations attract big attention and most of the time it ends up leaving a bad taste in our mouths.

Friday, February 6, 2009

Draft Press Release 3: Cause Promotion

For Immediate Release Feb. 6, 2009

President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com

Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk

Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.
CVAIA freely provides education to any who want to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.

The CVAIA organization creates more opportunities for those involved as well as a network of investors with unified values and practices who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are also held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Visit http://www.cvaia.com/ for more information



Matthew Frandsen
Public Relations Director


-END-

Final Press Release 2: Image Building

For Immediate Release Feb. 6, 2009

Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443


GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.

Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu. The highlights of the healthy choices are a no-mayo option, five different fruit packets and chicken breasts wrapped in lettuce.

Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”

Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.

Please call for any additional details or information.


Matt Frandsen
Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com






-END-

Wednesday, February 4, 2009

Peanut Scare

I have been reading about all the problems with peanuts and solmonella lately and I randomly searched all the companies that have recalled their products. I found a surpisingly large amount of companies who are voluntarily recalling their products that contain peanuts. Those companies are losing lots of money by doing that, but it makes sense considering all the negativity surrounding the poor peanut industy. That's a good move for those companies because it lets customers know that they are erring on the side of caution to benefit buyers at the expense of their own profits. I know I will be more willing to buy from a company like that knowing they will take a loss to protect their clients.

Tuesday, February 3, 2009

Draft Press Release 2: Image Building

For Immediate Release 1/31/09

Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443


GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.

Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu.

Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”

Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.



Matt Frandsen, Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com





-END-