Wednesday, February 18, 2009

Facebook

It's laughable the way Facebook is trying to back pedal out of their Terms of Service changes. They tried to sneak in a clause that would essentially give Facebook the rights to anything put on the site by users, indefinitely. That means they would have, for free, huge amounts of information about 175 million people. Some have stipulated that the information would be used to sell to marketers and advertisers. "It's not about them owning your content," said Ben Kunz, director of strategic planning for digital media consultancy Mediassociates. "They don't want to own your baby pictures. The most valuable thing they're creating is information about potential customers" that could be sold to marketers, he notes (www.moneycentral.msn.com). Facebook tried the same thing in 2007 by trying to share users information with advertisers. New Facebook groups have been created to protest this move and one has over 95,000 users in the group. I can't imagine what was said in the meeting where they decided to go forward with this idea that convinced the owners (or whoever made this decision) that it would be beneficial. They should have seen this type of public reaction coming a mile away; but to their detriment they did not.

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