In a recent study done by J.D. Power and Associates, Buick is tied with Jaguar for the top spot in dependability. But I don't care about Jaguar cause they're not American owned anymore since Ford sold it in 2007, and nobody ever said Jags weren't nice cars to begin with. I was surprised that Buick was even on the list.
Jamie Hresko, GM's vice president of quality, said the win for Buick is a win for GM overall because the company has duplicated the lessons from Buick in all new models. ''I think we still struggle with the perception, that the perception of our product is substandard,'' he said. ''If we continue to attack the markets that we consider will be high volume, which is markets like the Chevrolet Malibu, and we can sell a few hundred thousand of them, the reputation will spread.''
His comment about perception is right on, but if they keep winning awards it won't take long for that to change. As American cars, not just GM cars, continue to make consumers aware that their cars are catching up and passing imports in quality, Americans will start to get over their love affair with foreign cars. It's a sadly true cliche', but what's good for GM is good for America.
Thursday, March 19, 2009
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