Pop Culture PR

popculturepr.com is my latest discovery in the PR world. I don't think they've been around very long, but don't quote me on that. If you visit the site you'll find that they appear to be an online PR agency, which is sweet. Not only that, but some of the stuff they've done is very good; they got attention from all kinds of media. They've also recently added another division, or website, to their company called 3rdplanet.PR; its "green" PR; also very sweet. I can say with a fair amount of confidence that green PR is a growing section of the PR world. Environmentalist groups are more active than ever before-with good reason-and they are looking to get the word out. PR is the natural way to do it because advertising seems so "big corporation". I doubt they have the resources for big advertising campaigns, even if they did those resources would be better spent in other areas. That's where PR steps in to help. Not only is it socially responsible, but how cool would it be to come up with the campaign idea that 15 million people saw? I know this is the glamorous side of PR but to be in that kind of position some day would be ideal.