Friday, January 30, 2009
Social Media
Can you define "social media"? What does it mean? It exists, but not many fully understand it, including me. It's not one thing; it's the free flow of ideas and information over the internet, it's the ability to connect with others through media outlets that have never existed before. Facebook, Myspace, and YouTube are just the beginning. They are merely signals of what is to come. Media in its traditional sense is put out through t.v. and newspaper. Then the internet came along and was another source of output. That has all changed now as the demand for interaction has grown. Media isn't put out only by big news corporations anymore; it's put out by anyone who has a blog or webcam and thinks he/she has something to say. This new trend in media is still not under control. YouTube had 56 million viewers to its site last month but still hasn't figured out how to effectively monetize that. Businesses that do solve that problem are the ones who will succeed in the future of business.
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