Monday, January 12, 2009
Missed Boat
Last week I read an article in the Statesman about an event held on campus that was a complete bust due to lack of attendance. They actually stopped the party an hour early because nobody was even there. I thought about that again and again and realized that the club who sponsored the event missed a big opportunity to establish themselves as "the club" for USU. Their problem? No PR work was done at all!! I'll be the first to admit that my opinion is biased but I walked around campus after that looking for anything that would have told me about that party...nothing, except for a small design on a marker board placed in the annex of a main hall. Nobody went because nobody knew. I wish I could somehow reverse these last few days, call the president of the club, and just beg him to let me hype his event. How easy would it have been to make some fliers? Or get some air time on the university radio station to announce whats going on? There were so many basketball games held over the break, why not get the word out at an already big event with thousands of students attending? The more I think about all the things that could've/should've been done the more I realize how much of a blunder this was. A determination not to repeat this mistake is the least I've gained from the lesson learned at another's expense.
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Planning an event and getting people to come is what makes the event a success. It's a shame that when an organization puts forth the effort to have an activity they don't promote it enough or take the time to inform the public about it. In my sorority we plan events all the time and we stress attendance, participation and actively spreading the word. Different girls hold certain positions in the sorotiy (i.e. Service Chair, President, Recruitment Chair, etc.)and we have come to utilize our Public Relations/ Marketing Chair entirely because she is the individual who is a representative of our organization and is the one who is actively promoting certin events that we do. Great post and good observation.
ReplyDeleteI love learning from other peoples' mistakes. In a very positive way that is. It just makes the experiences that you have less plunderable. Yeah for your own PR work!
ReplyDeleteI agree with you completely. I have worked on many events and the big question is always how can we get people to come? There are some really creative ways to publicize for events. It's sad that they miss the opportunity to have an amazing event due to lack of knowledge of the event. Publicizing is something that is fun and should defiantly not be forgotten when planning an event.
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