For Immediate Release 1/31/09
Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443
GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.
Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu.
Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”
Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.
Matt Frandsen, Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com
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Burger Planet cares about its customers, huh? What about the times (yes, multiple) that I was escorted out of the play area? If a 30 year old man wants to eat his meal in peace at the bottom of the slide at McDonald's, he could. And I've never been told "no" by a Burger King employee when I asked for a ride home if I missed the bus. So you can take you big health campaign and try and sell it to someone else. But I guess I wouldn't turn down a "healthy serving" of you head cashier's phone number. With all due respect, T. Pack
ReplyDeleteFix the APStyle of your date. Nice lead. I think you should add a sentence or two regarding the food choices. A call to action at the end is appropriate.
ReplyDeleteI liked it. It made me realize a few spots for improvement on my own. The online thing I can think that might improve this is a title block. I think people quickly scanning through would decide if the info was relevant to them more quickly.
ReplyDeleteWell written, like preston said maybe a little bit about the new menu options. Your quotes were very approprite, i thought they said the exact thing that needed to be said and in the right order. I liked the last paragraph, its good to end it on that note i think. good job
ReplyDeleteI liked it but I think that you need to put more information in about the new food choices. Mention some of the things that are changing and some of the things that are staying the same. Over all it was pretty good.
ReplyDelete