Friday, April 17, 2009
Utah State's PR Conference
I attended USU's PR Conference on the 13th. I didn't really know what to expect since I'd never been to anything like that before but I left impressed at the way things were organized along with the speakers who presented. I learned some valuable things about the PR industry and all the options that are available upon graduation. It really was a an eye opening experience for me. Utah State did a great job, which was important because this was the first one they've done. If they had messed up I guarantee next year they wouldn't be able to get as many high profile speakers to come, voluntarily, and present what they know about public relations. But from everything I saw and heard it was a big success and most of the speakers have blogged or put something on their company websites about what a great experience they had at the conference. Good job USU.
Monday, April 13, 2009
I still don't get it. I thought Twitter was useless when I first heard about it and confusing when I first tried to use it. I didn't want to just "tweet" about what I was doing, I wanted conversations with other people. But as New York Times reports, Twitter is becoming more and more popular as well as useful.
"In 2006, when Twitter was just starting, the three men felt a small earthquake in San Francisco. They each reached for their phones to twitter about it and discovered tweets from others in the city. At that moment, it dawned on them that Twitter might be most useful for something else — a frontline news report, not just for friends, but for anyone reading.
Indeed, the news-gathering promise of Twitter was most evident during the terrorist attacks in Mumbai last November and when a jetliner landed in the Hudson River in January. People were twittering from the scenes before reporters arrived. "
Companies are even scouring Twitter now looking for "tweets" about recent products and what people think about them to get a general feel for the market. And it's free, it's the biggest tool for market research and it's being given away by every person who thinks the world care's about what they're doing.
"In 2006, when Twitter was just starting, the three men felt a small earthquake in San Francisco. They each reached for their phones to twitter about it and discovered tweets from others in the city. At that moment, it dawned on them that Twitter might be most useful for something else — a frontline news report, not just for friends, but for anyone reading.
Indeed, the news-gathering promise of Twitter was most evident during the terrorist attacks in Mumbai last November and when a jetliner landed in the Hudson River in January. People were twittering from the scenes before reporters arrived. "
Companies are even scouring Twitter now looking for "tweets" about recent products and what people think about them to get a general feel for the market. And it's free, it's the biggest tool for market research and it's being given away by every person who thinks the world care's about what they're doing.
Friday, April 10, 2009
Internet and sports
-7.52 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 4.76 million -- 58% growth)
-8.6 million total hours of live streaming video and audio consumed -- (2008 figure was 4.92 million -- 75% growth)
-515 thousand total hours of video and audio were consumed during the semifinal and championship games of the 2009 NCAA Division I Men's Basketball Championship, a 51% increase over 2008 figures.
-2.77 million clicks of the "Boss Button" (2008 figure was 2.5 million for entire tournament)
Those are incomprehendable numbers for most people and huge percentages of growth in a year. The internet and its ability to allow media to interact with the public is making an enormous difference in the amount of coverage sports are getting. And these figures are only for one tournament. It's just a glimpse, I believe, of what social media will do to all of media. It's gonna make it easier to get whatever we want. And that equals big money, and growth for the major players in media.
-8.6 million total hours of live streaming video and audio consumed -- (2008 figure was 4.92 million -- 75% growth)
-515 thousand total hours of video and audio were consumed during the semifinal and championship games of the 2009 NCAA Division I Men's Basketball Championship, a 51% increase over 2008 figures.
-2.77 million clicks of the "Boss Button" (2008 figure was 2.5 million for entire tournament)
Those are incomprehendable numbers for most people and huge percentages of growth in a year. The internet and its ability to allow media to interact with the public is making an enormous difference in the amount of coverage sports are getting. And these figures are only for one tournament. It's just a glimpse, I believe, of what social media will do to all of media. It's gonna make it easier to get whatever we want. And that equals big money, and growth for the major players in media.
Thursday, March 19, 2009
Buicks are...nice??
In a recent study done by J.D. Power and Associates, Buick is tied with Jaguar for the top spot in dependability. But I don't care about Jaguar cause they're not American owned anymore since Ford sold it in 2007, and nobody ever said Jags weren't nice cars to begin with. I was surprised that Buick was even on the list.
Jamie Hresko, GM's vice president of quality, said the win for Buick is a win for GM overall because the company has duplicated the lessons from Buick in all new models. ''I think we still struggle with the perception, that the perception of our product is substandard,'' he said. ''If we continue to attack the markets that we consider will be high volume, which is markets like the Chevrolet Malibu, and we can sell a few hundred thousand of them, the reputation will spread.''
His comment about perception is right on, but if they keep winning awards it won't take long for that to change. As American cars, not just GM cars, continue to make consumers aware that their cars are catching up and passing imports in quality, Americans will start to get over their love affair with foreign cars. It's a sadly true cliche', but what's good for GM is good for America.
Jamie Hresko, GM's vice president of quality, said the win for Buick is a win for GM overall because the company has duplicated the lessons from Buick in all new models. ''I think we still struggle with the perception, that the perception of our product is substandard,'' he said. ''If we continue to attack the markets that we consider will be high volume, which is markets like the Chevrolet Malibu, and we can sell a few hundred thousand of them, the reputation will spread.''
His comment about perception is right on, but if they keep winning awards it won't take long for that to change. As American cars, not just GM cars, continue to make consumers aware that their cars are catching up and passing imports in quality, Americans will start to get over their love affair with foreign cars. It's a sadly true cliche', but what's good for GM is good for America.
Friday, February 27, 2009
Final Press Release 4
For Immediate Release
Mar. 5, 2009
Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321
Healthy Girls Become Strong Women
LOGAN, Utah—Cache Valley Community Health Center, 550 E. 1400 N. will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents. BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits.
The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about how families can live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley, BodyWorks instructor. “I’m excited to be part of this and give back what I can to the community.”
BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.
For more information contact Lindsey Shipley or the Cache Valley Community Health Center at 435-752-7060.
Lindsey Shipley
BodyWorks Instructor
801-367-7005
shipshapefit@yahoo.com
LS:mf
-END-
Mar. 5, 2009
Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321
Healthy Girls Become Strong Women
LOGAN, Utah—Cache Valley Community Health Center, 550 E. 1400 N. will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents. BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits.
The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about how families can live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley, BodyWorks instructor. “I’m excited to be part of this and give back what I can to the community.”
BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.
For more information contact Lindsey Shipley or the Cache Valley Community Health Center at 435-752-7060.
Lindsey Shipley
BodyWorks Instructor
801-367-7005
shipshapefit@yahoo.com
LS:mf
-END-
Final Media Pitch
Email subject line: Investors teaching investors in Cache Valley
Brent Davis
Business Editor
Herald News and Journal
75 West 300 North
Logan, UT 84341
Investors Teaching Investors in Cache Valley
Education Mitigates Risk
Dear Brent Davis,
I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.
Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Please contact me for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.
Sincerely
Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876
Brent Davis
Business Editor
Herald News and Journal
75 West 300 North
Logan, UT 84341
Investors Teaching Investors in Cache Valley
Education Mitigates Risk
Dear Brent Davis,
I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.
Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Please contact me for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.
Sincerely
Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876
Monday, February 23, 2009
Draft Press Release 4
For Immediate Release Feb. 23, 2009
Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321
Healthy Girls Become Strong Women
LOGAN, Utah—Cache Valley Community Health Center will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents.
BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about helping families live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley. “I’m excited to be part of this and give back what I can to the community.”
BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.
For more information contact Lindsey Shipley or sign up at the Cache Valley Community Health Center
Lindsey Shipley
801-367-7005
shipshapefit@yahoo.com
Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321
Healthy Girls Become Strong Women
LOGAN, Utah—Cache Valley Community Health Center will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents.
BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about helping families live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley. “I’m excited to be part of this and give back what I can to the community.”
BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.
For more information contact Lindsey Shipley or sign up at the Cache Valley Community Health Center
Lindsey Shipley
801-367-7005
shipshapefit@yahoo.com
Friday, February 20, 2009
Draft Media Pitch
Email subject line: Investors teaching investors in Cache Valley
Ed Bus
Business Editor
Herald News and Journal
Logan, UT 84341
Investors Teaching Investors in Cache Valley
Education Mitigates Risk
Dear Ed Bus,
I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.
Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Please contact me with for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.
Sincerely
Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876
Ed Bus
Business Editor
Herald News and Journal
Logan, UT 84341
Investors Teaching Investors in Cache Valley
Education Mitigates Risk
Dear Ed Bus,
I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.
Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Please contact me with for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.
Sincerely
Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876
Wednesday, February 18, 2009
It's laughable the way Facebook is trying to back pedal out of their Terms of Service changes. They tried to sneak in a clause that would essentially give Facebook the rights to anything put on the site by users, indefinitely. That means they would have, for free, huge amounts of information about 175 million people. Some have stipulated that the information would be used to sell to marketers and advertisers. "It's not about them owning your content," said Ben Kunz, director of strategic planning for digital media consultancy Mediassociates. "They don't want to own your baby pictures. The most valuable thing they're creating is information about potential customers" that could be sold to marketers, he notes (www.moneycentral.msn.com). Facebook tried the same thing in 2007 by trying to share users information with advertisers. New Facebook groups have been created to protest this move and one has over 95,000 users in the group. I can't imagine what was said in the meeting where they decided to go forward with this idea that convinced the owners (or whoever made this decision) that it would be beneficial. They should have seen this type of public reaction coming a mile away; but to their detriment they did not.
Friday, February 13, 2009
Final Press Release 3: Cause Promotion
For Immediate Release Feb. 6, 2009
President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk
Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.
CVAIA freely provides education to any wanting to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.
The CVAIA organization creates opportunities for those involved and provides a network of investors with unified values who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Visit www.cvaia.com for more information
Matthew Frandsen
Public Relations Director
-END-
President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk
Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.
CVAIA freely provides education to any wanting to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.
The CVAIA organization creates opportunities for those involved and provides a network of investors with unified values who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Visit www.cvaia.com for more information
Matthew Frandsen
Public Relations Director
-END-
Tuesday, February 10, 2009
Digg.com
Digg.com announced that users of their site have been using the comment boards as tools to distribute VideoPlay adware. The process is brief, users leave links in comments they've made that invite others to view videos, and when those links are clicked on by others they are redirected to a site and asked to download a codec to see the video. The codec then runs the VideoPlay adware which is a fake virus scan. On top of that the codec corrupts operations of the computer to convince people that their computers do, in fact, have viruses which will be removed once they pay for the adware. Crazy, I know. The real purpose of this post is not just to let people know that smart people on the internet are tricking us out of our money, but also to point out that Digg.com is in a tight spot by no fault of their own. Regardless of where the problem came from they took responsibility for it and are trying to stop others from being scammed. That is good business, and it earned them a plug on my blog, I bet they are excited. If more businesses took responsibility when things go wrong instead of hide it or blame others (Enron, Exxon, etc.) then people might not look at big corporations with such disgust. But big corporations attract big attention and most of the time it ends up leaving a bad taste in our mouths.
Friday, February 6, 2009
Draft Press Release 3: Cause Promotion
For Immediate Release Feb. 6, 2009
President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk
Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.
CVAIA freely provides education to any who want to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.
The CVAIA organization creates more opportunities for those involved as well as a network of investors with unified values and practices who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are also held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Visit http://www.cvaia.com/ for more information
Matthew Frandsen
Public Relations Director
-END-
President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk
Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.
CVAIA freely provides education to any who want to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.
The CVAIA organization creates more opportunities for those involved as well as a network of investors with unified values and practices who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are also held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Visit http://www.cvaia.com/ for more information
Matthew Frandsen
Public Relations Director
-END-
Final Press Release 2: Image Building
For Immediate Release Feb. 6, 2009
Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443
GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.
Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu. The highlights of the healthy choices are a no-mayo option, five different fruit packets and chicken breasts wrapped in lettuce.
Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”
Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.
Please call for any additional details or information.
Matt Frandsen
Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com
-END-
Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443
GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.
Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu. The highlights of the healthy choices are a no-mayo option, five different fruit packets and chicken breasts wrapped in lettuce.
Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”
Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.
Please call for any additional details or information.
Matt Frandsen
Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com
-END-
Wednesday, February 4, 2009
Peanut Scare
I have been reading about all the problems with peanuts and solmonella lately and I randomly searched all the companies that have recalled their products. I found a surpisingly large amount of companies who are voluntarily recalling their products that contain peanuts. Those companies are losing lots of money by doing that, but it makes sense considering all the negativity surrounding the poor peanut industy. That's a good move for those companies because it lets customers know that they are erring on the side of caution to benefit buyers at the expense of their own profits. I know I will be more willing to buy from a company like that knowing they will take a loss to protect their clients.
Tuesday, February 3, 2009
Draft Press Release 2: Image Building
For Immediate Release 1/31/09
Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443
GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.
Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu.
Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”
Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.
Matt Frandsen, Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com
-END-
Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443
GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.
Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu.
Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”
Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.
Matt Frandsen, Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com
-END-
Friday, January 30, 2009
Social Media
Can you define "social media"? What does it mean? It exists, but not many fully understand it, including me. It's not one thing; it's the free flow of ideas and information over the internet, it's the ability to connect with others through media outlets that have never existed before. Facebook, Myspace, and YouTube are just the beginning. They are merely signals of what is to come. Media in its traditional sense is put out through t.v. and newspaper. Then the internet came along and was another source of output. That has all changed now as the demand for interaction has grown. Media isn't put out only by big news corporations anymore; it's put out by anyone who has a blog or webcam and thinks he/she has something to say. This new trend in media is still not under control. YouTube had 56 million viewers to its site last month but still hasn't figured out how to effectively monetize that. Businesses that do solve that problem are the ones who will succeed in the future of business.
Monday, January 26, 2009
Beanie Babies
The public relations department for Ty Inc., maker of Beanie Babies, have their hands full with the company's newest launch, Obama daughters dolls. Of course, the spokesperson for Ty Inc. denies that the dolls are what they are, replicas of the Obama daughers, she has no choice. The altnernative is to admit the company is shamelessly exploiting minors for their own gain. “It would not be fair to say they are exact replications of these girls,” Ms. Lundeen told The A.P. (nytimes.com) That is the best Ms. Lundeen could come up with, and it's weak. Ty Inc. messed up and I wish I could just sit in one meeting while they talk about this and what to do. I run the risk of making an understatement when I say that it's going to take a very, very effective campaign to counter this. Ty Inc. needs to address the issue; I haven't found anything yet though. I'll be watching, and waiting, for any response from the company. This has created a stir and if it gains any momentum it could get ugly for Ty Inc. If you want to read the article, here is the link
http://www.nytimes.com/2009/01/25/us/politics/25dolls.html?scp=1&sq=obama%20daughters&st=cse
You only need to read a few comments left by readers to get an idea of how the public is reacting to this.
http://www.nytimes.com/2009/01/25/us/politics/25dolls.html?scp=1&sq=obama%20daughters&st=cse
You only need to read a few comments left by readers to get an idea of how the public is reacting to this.
Saturday, January 24, 2009
Pop Culture PR
popculturepr.com is my latest discovery in the PR world. I don't think they've been around very long, but don't quote me on that. If you visit the site you'll find that they appear to be an online PR agency, which is sweet. Not only that, but some of the stuff they've done is very good; they got attention from all kinds of media. They've also recently added another division, or website, to their company called 3rdplanet.PR; its "green" PR; also very sweet. I can say with a fair amount of confidence that green PR is a growing section of the PR world. Environmentalist groups are more active than ever before-with good reason-and they are looking to get the word out. PR is the natural way to do it because advertising seems so "big corporation". I doubt they have the resources for big advertising campaigns, even if they did those resources would be better spent in other areas. That's where PR steps in to help. Not only is it socially responsible, but how cool would it be to come up with the campaign idea that 15 million people saw? I know this is the glamorous side of PR but to be in that kind of position some day would be ideal.
Thursday, January 22, 2009
Press Release Final Announcement
1/16/09
For Immediate Release
ABC Real Estate
123 Creative Way, Logan UT 84341
801-555-4567
Real Estate Company Reveals Patented System
ABC Real Estate offers opportunity for investors; solutions for buyers/sellers
LOGAN, Utah—A new company, ABC Real Estate, is launching its patent pending business strategy in Cache Valley for interested investors.
This business plan revolutionizes real estate practices all while earning a return for investors. There is no need for a high initial investment and the risks are minimal. The program has a 99 percent success rate in Salt Lake City where its been in operation for the past seven years. It benefits sellers who cannot sell, and buyers who cannot buy. “This business model will work in any type of market”, says Preston Parker, company CEO. “I am excited to introduce this model in Cache Valley and solve some real estate problems these people are facing.”
Investing in this program is easy; ABC Real Estate does all the work for you. Investors are needed because the demand for these services is now beyond what ABC Real Estate can handle alone. Greater opportunities are available for those who take action early. All investments are negotiable. A training meeting will take place for all interested to explain the details of this business model.
ABC Real Estate has been solving real estate problems in communities in California and Salt Lake and is now ready to do the same in Cache Valley. Reliable service, honest advising and helpful agents are the least that can be expected.
Matt Frandsen, Director of Public Relations
mattprdirector@email.com
801-555-8934
For Immediate Release
ABC Real Estate
123 Creative Way, Logan UT 84341
801-555-4567
Real Estate Company Reveals Patented System
ABC Real Estate offers opportunity for investors; solutions for buyers/sellers
LOGAN, Utah—A new company, ABC Real Estate, is launching its patent pending business strategy in Cache Valley for interested investors.
This business plan revolutionizes real estate practices all while earning a return for investors. There is no need for a high initial investment and the risks are minimal. The program has a 99 percent success rate in Salt Lake City where its been in operation for the past seven years. It benefits sellers who cannot sell, and buyers who cannot buy. “This business model will work in any type of market”, says Preston Parker, company CEO. “I am excited to introduce this model in Cache Valley and solve some real estate problems these people are facing.”
Investing in this program is easy; ABC Real Estate does all the work for you. Investors are needed because the demand for these services is now beyond what ABC Real Estate can handle alone. Greater opportunities are available for those who take action early. All investments are negotiable. A training meeting will take place for all interested to explain the details of this business model.
ABC Real Estate has been solving real estate problems in communities in California and Salt Lake and is now ready to do the same in Cache Valley. Reliable service, honest advising and helpful agents are the least that can be expected.
Matt Frandsen, Director of Public Relations
mattprdirector@email.com
801-555-8934
Wednesday, January 21, 2009
Helmets for Hardhats
In an article I read on prnewswire.com I found out that Sears Holdings is teaming up with Helmets for Hardhats, a non-profit organization, with specific goals to help veterans transition from life in the service to civilian life by providing them with training and apprenticeship programs in the building trade. Some might pass this off as a publicity stunt by Sears. If you look into it though, it's obvious that that line of thinking is incorrect. Sears is the fourth largest broadline retailer in the nation. They have almost 4,000 stores in USA and Canada. Simply put, they don't need to create awareness. And teaming up with Helmets for Hardhats certainly isn't a strategic decision to benefit their company. That being considered, I submit to you that this is a genuine show of good will. They have the resources to help, so they are. Obviously they will be rewarded for their ethical decision with a favorable public opinion or some nice stories in the press; that's a consequence of helping those who need help, you get appreciated. "Few people will deny the value of military service, either in terms of its necessity to secure the American way of life or as an institution that teaches young people self-discipline, self-respect and the value of teamwork. However, there is often a disconnect between public recognition of the value of military service and what our society is willing to provide our soldiers once they have completed their tour of duty and seek to successfully reintegrate into civilian life," said Darrell Roberts, Executive Director of Helmets to Hardhats (prnewswire.com). I think old Darrell says it best, or his PR writer...either way, it's true. If anyone knows somebody who returned from military duty then they can understand that it's a hard transition for that person. Anything that is done to help will be welcomed by the public with open arms.
Friday, January 16, 2009
Women in PR
I've noticed as I browse through press releases and hear of big company mergers or projects that were done by PR agencies I see a lot of women in high status positions. Maybe I'm just not looking in the right places but it seems that men are out of their league in this field. I looked into this a little more hoping to find some evidence that would balance this out for my confidence's sake, but instead found an article that makes it pretty clear how important women are in PR. Not necessarily as practitioners ( it didn't say one way or the other) but as a market that needs extensive consideration. "After all, there are 30.7 million women in the UK compared to 29.5 million men and, at all ages over 30, women outnumber men. It would be a poor PR company that wooed clients knowing that it can only convey a brand's message effectively to men.
According to Dunkley, executive and creative decisions are often made by men who fail to appreciate women's references and communication sources tend to differ from their own." (prnewsire.com, That special something, 4/20/07) That article is almost two years old, but those numbers are as relevant now as they were then. It makes more sense to me now why so many women are in these positions, because women know how to communicate with women! That is one additional piece of evidence to me of the importance of considering all types of publics when working in this field, and tailoring messages that will effectively reach target audiences without alienating others.
According to Dunkley, executive and creative decisions are often made by men who fail to appreciate women's references and communication sources tend to differ from their own." (prnewsire.com, That special something, 4/20/07) That article is almost two years old, but those numbers are as relevant now as they were then. It makes more sense to me now why so many women are in these positions, because women know how to communicate with women! That is one additional piece of evidence to me of the importance of considering all types of publics when working in this field, and tailoring messages that will effectively reach target audiences without alienating others.
Draft Version Press Release 1 Announcement
1/16/09
For Immediate Release
ABC Real Estate
123 Creative Way, Logan UT 84341
801-555-4567
Real Estate Company Reveals Patented System
ABC Real Estate looking for investors to particpate in beneficiary- directed equity holding land trusts
LOGAN, Utah—A new company, ABC Real Estate, is launching its patent pending business strategy in Cache Valley for interested investors.
This business plan benefits all parties involved by placing the seller’s home in a trust. Interested investors are required to pay a minimum initial investment. The program has a 99 percent success rate in Salt Lake City where its been in operation for the past seven years. It benefits sellers who cannot sell, and buyers who cannot buy. “This business model will work in any type of market”, says Preston Parker, company CEO. “I am excited to introduce this model in Cache Valley and solve some real estate problems these people are facing.”
Matt Frandsen, Director of Public Relations
mattprdirector@email.com
801-555-8934
For Immediate Release
ABC Real Estate
123 Creative Way, Logan UT 84341
801-555-4567
Real Estate Company Reveals Patented System
ABC Real Estate looking for investors to particpate in beneficiary- directed equity holding land trusts
LOGAN, Utah—A new company, ABC Real Estate, is launching its patent pending business strategy in Cache Valley for interested investors.
This business plan benefits all parties involved by placing the seller’s home in a trust. Interested investors are required to pay a minimum initial investment. The program has a 99 percent success rate in Salt Lake City where its been in operation for the past seven years. It benefits sellers who cannot sell, and buyers who cannot buy. “This business model will work in any type of market”, says Preston Parker, company CEO. “I am excited to introduce this model in Cache Valley and solve some real estate problems these people are facing.”
Matt Frandsen, Director of Public Relations
mattprdirector@email.com
801-555-8934
Wednesday, January 14, 2009
Letter to Cousin
Dear Cousin
I have decided that I am going to major in public relations. Since I knew little about how to describe to someone else what public relations actually is, I hope I do not come across as presumptuous to assume that you also know very little and would not mind a little education in the form of this letter.
Public relations as a profession is hard to define because it covers a very broad spectrum of different experiences. One public relations practitioner may do very different things than another public relations practitioner, but it is still under the umbrella of public relations. Public relations, as a simple definition, is communicating effectively with the public and organizations in a way that will benefit both parties. A mediator of sorts, employed to bridge the gap of misunderstanding between the two. Within that duty to communicate are many other responsibilities as well. Counseling management is a big responsibility that falls somewhat, but not entirely, on the shoulders of public relations professionals. Should a company or organization propose a plan of action contrary to what I believe would be beneficial to relevant or affected publics, it would be my obligation to speak up in their defense. I cannot, however, give advice based on my opinion or “hunches” alone. Numbers tell a better and more believable story. Meaning that sometime previous to this situation I would have had to conduct some kind of research backing up my claims, that yes, this in fact is not a good idea and a fall out of public support is a likely result.
Another side of public relations is more obvious, getting publicity for an organization. There is a blurry line there between publicity and advertising. Simply put, advertising is content paid for and controlled by the buyer. Publicity is information free to the public. Getting that information to the public in an attractive and understandable way is the job of public relations. Do not confuse a publicist with a public relations professional. A publicist simply disseminates information while public relations takes into account possible consequences and monitors the output of information all with the idea of maintaining a credible image in the eyes of an ever skeptic public. There are also many different types of publics to write for. Knowledge of what type of public you are writing for is crucial in order to make the message relevant to them. It would be ignorant to assume that one form or style of writing is best and therefore most persuasive to all who will read it. One small example of the diversity of publics is in the form of press releases. They are not actually written for the public at all, they are written for news medium. You provide them with newsworthy information and they, in turn, make it public. Press releases are specific tasks with certain goals prepared beforehand. They have a target public in mind as well. Presenting that information in a way that is considered newsworthy is the challenge.
This is a very basic description of public relations and some things they do in the real world. This should at least get you started down the road to understanding a little more what this relating to the public stuff is all about.
Matt
I have decided that I am going to major in public relations. Since I knew little about how to describe to someone else what public relations actually is, I hope I do not come across as presumptuous to assume that you also know very little and would not mind a little education in the form of this letter.
Public relations as a profession is hard to define because it covers a very broad spectrum of different experiences. One public relations practitioner may do very different things than another public relations practitioner, but it is still under the umbrella of public relations. Public relations, as a simple definition, is communicating effectively with the public and organizations in a way that will benefit both parties. A mediator of sorts, employed to bridge the gap of misunderstanding between the two. Within that duty to communicate are many other responsibilities as well. Counseling management is a big responsibility that falls somewhat, but not entirely, on the shoulders of public relations professionals. Should a company or organization propose a plan of action contrary to what I believe would be beneficial to relevant or affected publics, it would be my obligation to speak up in their defense. I cannot, however, give advice based on my opinion or “hunches” alone. Numbers tell a better and more believable story. Meaning that sometime previous to this situation I would have had to conduct some kind of research backing up my claims, that yes, this in fact is not a good idea and a fall out of public support is a likely result.
Another side of public relations is more obvious, getting publicity for an organization. There is a blurry line there between publicity and advertising. Simply put, advertising is content paid for and controlled by the buyer. Publicity is information free to the public. Getting that information to the public in an attractive and understandable way is the job of public relations. Do not confuse a publicist with a public relations professional. A publicist simply disseminates information while public relations takes into account possible consequences and monitors the output of information all with the idea of maintaining a credible image in the eyes of an ever skeptic public. There are also many different types of publics to write for. Knowledge of what type of public you are writing for is crucial in order to make the message relevant to them. It would be ignorant to assume that one form or style of writing is best and therefore most persuasive to all who will read it. One small example of the diversity of publics is in the form of press releases. They are not actually written for the public at all, they are written for news medium. You provide them with newsworthy information and they, in turn, make it public. Press releases are specific tasks with certain goals prepared beforehand. They have a target public in mind as well. Presenting that information in a way that is considered newsworthy is the challenge.
This is a very basic description of public relations and some things they do in the real world. This should at least get you started down the road to understanding a little more what this relating to the public stuff is all about.
Matt
Monday, January 12, 2009
Missed Boat
Last week I read an article in the Statesman about an event held on campus that was a complete bust due to lack of attendance. They actually stopped the party an hour early because nobody was even there. I thought about that again and again and realized that the club who sponsored the event missed a big opportunity to establish themselves as "the club" for USU. Their problem? No PR work was done at all!! I'll be the first to admit that my opinion is biased but I walked around campus after that looking for anything that would have told me about that party...nothing, except for a small design on a marker board placed in the annex of a main hall. Nobody went because nobody knew. I wish I could somehow reverse these last few days, call the president of the club, and just beg him to let me hype his event. How easy would it have been to make some fliers? Or get some air time on the university radio station to announce whats going on? There were so many basketball games held over the break, why not get the word out at an already big event with thousands of students attending? The more I think about all the things that could've/should've been done the more I realize how much of a blunder this was. A determination not to repeat this mistake is the least I've gained from the lesson learned at another's expense.
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